The world of media and communication

April 8, 2013

Everything in decline but digital

Filed under: Uncategorized — by ash91blog @ 10:18 am


Traditional media has played a significant role in society for the past two centuries, in which it is facilitated exchanges with society on news content from across the world. The media industry is facing a rough period with bookstores going out of business and the rapid increase of online content (Heim A 2012) has resulted in significant changes for the traditional media industry.

The lecture stated the on-going decline in revenues by traditional media/print organisations. This view was concurred by Stirling that emphasises this has lead to repeated cost-cutting that has resulted in decrease of readership and audience loyalty (Sterling, G 2013). It appears everything print media based is in decline, but digital (Stirling G 2013).

The rise of convergent media supplemented by the web 2.0, has changed the face of journalism to create a participatory realm. This is the main concept addressed by Qandt (2011) in the article ‘Understanding a new phenomenon: the significance of participatory journalism’ (Qandt, T 2011). The web 2.0 has changed the roles of news producers and news consumers to become intrinsically blurred (Lewis, S 2010) which has resulted in individuals moving from a private realm to a public realm (Murthy D 2010).

The societal shift suggests the online environment is a place with a greater expectation for user engagement (Lewis, S., 2010).  Participatory journalism has emerged to reflect the increase of user engagement, in which non- professional visuals are the only user- generated content to achieve a status similar to professionally produced content (Qandt, T 2011). Becoming prod-users, it allows citizens to becoming active in producing content which is considered to be amateur footage as breaking news (Harcup T 2011).

This has been enabled due to the increase of accessibility to the Internet and technologies such as smart phones to engage in journalistic practices (Goode, L 2009). In Iran, social networking was used as a mechanism to upload the brutality of the Government imposing on young civilians, which the information was dispersed quickly. In this instance it highlights the user-generated content is highly situational and contextual as it brought people together to fight for political justice (Qandt, T 2011).


Goode, L. 2009, ‘Social news, citizen journalism and democracy’, New media and society, vol. 11, no. 8, pp. 1287- 1203\

Heim, A 2012 ‘ The decline of traditional media’, TNW Academy, accessed 8/4/13,

Harcup, T 2011 ‘Alternative journalism as active citizenship’ Sage journals, Vol 12 pp 15-31

Murthy, D 2011, ‘Twitter: Microphone for the masses?’, Media, Culture and Society, vol.33, no.3, pp.779-789.

Quandt, T. 2011, ‘Understanding a new phenomenon: the significance of participatory journalism’, online newspapers, Wiley-Blackwell, Chichester, West Sussex

Stirling, G 2013, ‘State of the news media: everything in decline but digital’, Marketing land, accessed 8/4/13


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